Today’s B2B buyer is gravitating toward more visual content that that is easily accessible and viewable on multiple devices. B2B buyers are also consuming content more frequently, with 75% saying that ...

What makes B2B salespeople highly successful? To find out, LinkedIn and Ipsos examined the behaviors of 2,000 sellers globally. An infographic (below) covers highlights from the research. It looks at ...

Why do B2B revenue pipelines stall if marketers have more data than ever? To find out, researchers at Predictiv surveyed 100 senior B2B marketing leaders. An infographic (below) covers key findings ...

On one hand we have oceans of data being produced and on the other hand we have a modern internet consumer with the attention span of a gnat. In a scenario like this, how do you get your target ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

While B2B social media is maturing, this State of the B2B Social Media infographic from B2B Marketing indicates that B2B marketers still have a way to go in honing their social network tactics. Almost ...

For many years, SEO has been the lifeblood of content marketing. Keyword research, quality content, blog optimization, and organic traffic became the gospel of lead generation. But times have changed.

In today's fast-paced business environment, mastering demand generation is critical for outpacing competitors. However, as companies strive to attract, engage and convert prospects into loyal ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...