Is data privacy your jam? Do you think the term “cookieless” is meaningless? Do you now associate “Sephora” with the California Consumer Privacy Act more than ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bryan Whitaker Identity ...
For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...
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