Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

After submitting a records request, David M. Hughes received an Excel spreadsheet summing up his productivity as a scholar. The numbers seemed straightforward: He had written three articles, won two ...

Would you buy something from Amazon if it only had one review? Or go to a restaurant that had just five reviews on Yelp? Maybe, but for many of us, it would feel like a risk. The more reviews, the ...

Just a few years ago, Academic Analytics, an upstart company providing data on faculty productivity, talked of helping cash-strapped universities save as much as $2 billion by identifying their lowest ...

RESTON, Va.—Comscore has named Frank Friedman as its new chief data and analytics officer and head of measurement. Friedman, who has a career spanning agency, research, publishing, and client ...