Food and shelter. Love and belonging. Delivering customer value through a robust portfolio of product offerings. Self-actualization may be the final frontier of behavioral motivation, but there’s more ...

Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. In today’s always-on, digitally connected world, your sales team is ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape.