Unilever, PepsiCo, Brammo, Glaceau's VitaminWater and Pernod-Ricard have all recently bypassed traditional ad agencies in favor of crowdsourcing or other commodified creative processes. BNET has noted ...

Through murals, sculptures, and installations, creative placemaking turns public spaces into platforms for dialogue and ...

Suppose you are searching for a new approach to a pesky but important creative problem. You're casting about for any sort of hint, or even the whisper of a hint, as to what you might do. Scrounging ...

(Medical Xpress)—Remember as a child turning sticks into make-believe airplanes that soared and buzzed like bumblebees through the backyard? Or, did you play for hours with an imaginary friend in your ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

Ever have “one of those days?” You know, a day when someone cuts you off in traffic, your boss piles several assignments on your desk and says they need to be completed by noon yesterday, your kids ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...

Daydreaming. Horsing around. Aimless wandering. A sudden, traumatic loss. So many things that seem to conjure an automatic, negative connotation can actually have an interesting–indeed, often positive ...

Attention-deficit/hyperactivity disorder (ADHD) is typically described by the problems it presents. It is known as a neurological disorder, marked by distractibility ...