Cracker Barrel’s logo update faced fierce backlash. What can marketers learn about balancing brand evolution with customer ...

Cracker Barrel reversed its new logo rollout, but its $700 million plans to modernized stores continues, threatening its ...

(WJW / AP) – Cracker Barrel is officially sticking with its old logo, the restaurant chain announced after a revamped look was met with backlash online. The chain took to social media Tuesday evening, ...

The recent unveiling of Cracker Barrel's new logo has generated a whirlwind of opinions online. The updated design replaces the long-standing illustration of a man in overalls next to a soda cracker ...

Cracker Barrel’s latest attempt to address the controversy over its redesign ignited more backlash after a new statement was released on Monday. "If the last few days have shown us anything, it’s how ...

Just weeks after facing intense backlash for changing its logo and quickly going back to the old one, Cracker Barrel is now ...

Cracker Barrel's rebranding and restaurant makeover spark social media criticism as loyal customers reject the chain's move ...

Cracker Barrel expects weaker sales and restaurant traffic after logo controversy - Cracker Barrel said Wednesday it expects ...

Restaurants must engage core and growth audiences to understand what they value and which brand equities to protect, evolve or retire, writes Jon Shapiro, chief creative officer of brand experience at ...

The success of the Hard Rock Cafe all over the globe sparked a wave of knockoff themed restaurants. In the end, restaurants ...