You must know your target audience when capturing a customer profile during the naming process. Your target audience is a homogeneous group of consumers who are most likely to purchase your products.

A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...

Market Logic Software is proud to announce the launch of DeepSights Persona Agents, a revolutionary new capability that transforms static customer profiles into dynamic, AI-powered conversational ...

Over the past decade, marketers have spent an increasing amount of their marketing budget on web display advertising. In fact, U.S. online advertising spending is expected to reach $31.3 billion this ...

Targeting specific segments makes it easier to communicate with your customers with relevant messages and more personalized approaches that resonate Quantzig can help you build customer profiles using ...

This past week I had the opportunity to talk to Don Taylor with HSPO and our sales team about how one can improve the sales process and to figure out why clients went with your company and why they ...

FUTR has completed the pre-beta integration of all FUTR Payment profiles into the broader FUTR AI Agent App This integration involved creating a smart FUTR Vault for each of the 42,000 current FUTR ...

There are many reasons healthcare consumers are increasingly turning to telehealth, including convenience and cost, however, it is important to note that different age groups are drawn in by different ...

Investigation finds Kroger uses customer data to estimate income and target discounts—sometimes inaccurately. Shoppers with lower predicted income or education may receive fewer deals, while personal ...