More brands in the fragrance space are embracing alcohol-free formulations, leaning into direct-to-consumer channels, and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

In his new role, Lirio will bolster the Vantis Life brand online by leveraging message development, social media marketing, and search engine optimization techniques to expand the company’s consumer ...

The Trump administration’s proposed crackdown on direct-to-consumer pharma ads understandably caught the attention of industry stakeholders who spent months awaiting such action.

Direct-to-consumer (DTC) marketing budgets are starting to include larger-scale media, which is having a massive impact on national TV ad spend, according to Magna’s fall 2019 ad spend forecast, ...

As Health and Human Services secretary, Robert Kennedy Jr. is a menace to us all and ought to be removed as soon as possible.

The latest GamesIndustry.biz whitepaper is available to download, entitled 'A complete guide to monetising and marketing your video games direct-to-consumer.' This whitepaper was written and produced ...

This past fall, ubiquitous Medicare Advantage ads on television, radio, social media, and across the internet looked a little different. Thanks to a recent Biden administration rule change targeting ...

DETROIT, Oct. 24, 2011 /PRNewswire/ -- Rockbridge Growth Equity, LLC, a Detroit-based private equity firm that invests in financial and business services, consumer-direct marketing, and sports, media ...

Network marketing is a business model that generates sales through independent representatives who build a network of business partners or salespeople to assist with lead generation and closing.