Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

In a data-driven world, pauses in government economic data do more than inconvenience economists, they create dangerous blind spots for investors and business leaders.

Inventory management has decisively moved out of the back-office and into the boardroom. In 2025, CEOs and CFOs routinely ...

A consumer spots shampoo on a bathroom counter during a Prime Video series, encounters it while scrolling social media, sees a relevant display ad while reading hair care trends on a beauty site, ...

When a consumer hears about a food recall, they’re only seeing the final step in a long and complex process. Before that notice ever reaches the public, ...