New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...

Recently, I wrote about the power of the CPO-CTO partnership. I then covered how CTOs and their teams can leverage networked testing best practices. Today, I go deeper into one of the four tenets of ...

The BMW i4 M50 and iX M60 may carry the M badge but are not full-blown BMW M cars. Rest assured, the first proper M car with all-electric propulsion is coming, the automaker's performance division has ...

Omicron has introduced a way to test current transformers at all lifecycle stages by using a testing method called "the modeling concept". The "traditional" way of testing a current transformer is to ...

Chipotle announced this morning it is opening a new restaurant concept, called Farmesa, at the Third Street Promenade in Santa Monica, California – a little over an hour from the chain’s Newport Beach ...