Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Successful commerce revolves around competitiveness, so if ...

In Google Ads, where every click can be a potential sale, understanding your competition isn’t just strategic, it’s also absolutely necessary for creating a profitable ad campaign. For our ecommerce ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

TrackMaven is a tool designed to help marketers create engaging content based on data and insights gained from competitive analysis. By analyzing digital content across the competitive landscape, ...

The first in a series of market analyses by LTH looks at key players with stand-alone products in the document automation space with respect to completeness of features, maturity and market ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Investors don’t just want results; they want context. “How are you doing?” quickly becomes, “How are you doing compared to others like you?” As firms expand their product offerings and digital ...