Amazon appears to be single-handedly taking over the retail world, but what’s less well known is that a good portion of the products displayed on Amazon’s endless pages are actually offered up by more ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

Tariffs, caution, and consumer resilience: Inside Wells Fargo’s 2025 Supply Chain Report Wells Fargo’s 2025 Supply Chain Report reveals a sector adapting to ...

Forbes contributors publish independent expert analyses and insights. I’m a professor sharing perspectives on commercial transformation. The current pandemic is taking a toll on the way many companies ...

Jim Huffman, author of The Growth Marketer’s Playbook. After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes ...

MORRISTOWN, N.J.--(BUSINESS WIRE)--In the changing and competitive insurance marketplace of Digital Insurance 2.0, re-thinking and improving distribution is critical to insurers’ growth, according to ...

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Odyssey Elixir, a leader in next generation functional mushroom energy drinks, announced today its launch into select GNC stores across the nation. The mushroom ...

The sports-first live TV streaming platform FuboTV has added more free ad-supported streaming TV (FAST) channels to its consumer offerings. The addition is part of a strategy to further grow its ...