In a fiercely competitive QSR environment, where razor-thin margins demand precision, a surprising culprit is holding brands back: their own menu boards. According to Simon-Kucher’s QSR 2025 Menu ...

Thomas began serving chili at Wendy’s as a way to use up the leftover beef from the fresh, square burger patties. Today, the chili remains a fan-favorite menu item, ordered à la carte, on top of the ...