When writing your business book, use these guidelines for personal stories: • Keep struggles brief. Don't spend whole ...

After a decade of building marketing strategies for thousands of brands, I realized something important: marketing doesn’t have to be complicated. In fact, the most effective marketing approaches can ...

Bridget Read’s “Little Bosses Everywhere” exposes the deceptions of direct-selling companies that make their profit not off customers but off their own sales force.

Book packager and producer Melcher Media has announced that it is expanding into direct-to-consumer sales, marketing, and printing services. "We're very excited after 30 years in business to be ...

Looking at what works in each is going to make a big difference,” said Tenney, who has contributed to four other business-marketing books and is a featured writer for business magazines ...

Discover the latest trends in India's book market with insights from industry experts on Businessline's Marketing Hangout.

Looking to combine marketing expertise with data analytics skills? Click 'play' to hear from Marcelinaty Pimentel, a Rutgers Business School Marketing Analytics and Insights student, on how she ...