For a business to prosper, it's crucial for the sales team to close on deals consistently, but if the goal is to build authentic and long-lasting client relationships, they’ll have to put the customer ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. What do people see when they search for you online? To control these ...

Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they ...

Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94 percent of B2B and B2C companies. What’s ...

Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward. Writing compelling copy that keeps the sales process moving requires deep ...

Before we get started, allow me first to make a necessary—albeit dangerous—assumption: If you’re reading this you have at least a cursory understanding of how to setup and run a targeted pay-per-click ...

Quality landing pages result in more conversions. Whether it is newsletter subscriptions, sign-ups, downloads, lead generation, or something else, when you use landing pages, you experience higher ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

The layout of Facebook's standard fan page is not likely to thrill your customers. So why not try a customized one instead? It's pretty easy: just download the Facebook app "Static FBML" and upload ...