Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful one? We’ll walk you through the branding process and the importance of brand strategy.

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Being self-aware is a prerequisite for developing many of the ...

Branding is essential for any entrepreneur. It is what sets your company apart from the competition and helps customers remember your name. It's how customers and clients identify your company and ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...