The AI hype cycle is at full volume, writes Josh Faulks. Never being one to turn the music down, he cranks the volume to 11 ...

This study examines consumer-based brand equity of private-label branding and relative significance of its dimensions in creating a strong private-label brand. Based on brand equity theory and private ...

Strategic Vision (SV) today released its 2025 Brand Equity Index™ (BEI), the only metric that captures the emotional DNA of automotive brands. With more than three decades of tracking value-emotions, ...

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Kering, owner of Gucci, Yves Saint Laurent, Bottega Veneta, ...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...

As China's most distinguished spirit brand, Kweichow Moutai has remarkable pricing power, premium product quality, a long history, and unparalleled brand strength. Its premium position is reflected in ...