Source: Be Distinctive, Everywhere is based on the survey of 523 brands and over 26,000 respondents. The report quoted the Forrester Global Marketing Forecast stating that 4.7 billion USD will be ...
Agrify Corporation has successfully completed the acquisition of assets from Double or Nothing LLC, the creator of the popular Señorita brand of hemp-derived THC drinks. Agrify's Chairman and Interim ...
A year ago, Burberry faced a conflagration. Politicians and consumers alike were outraged over the label’s admission that they had burned $37 million of unsold stock to protect the value of their ...
Discover how the goodwill to assets ratio reveals a company's intangible value through its goodwill compared to total assets, ...
No matter the industry, product, customer or size, a company’s brand is its single most important asset. Your brand isn’t just your logo. It’s how you interact with the world — from your customers to ...
The meteoric rise of collaborative design startup Canva — now valued at $40 billion — and conversely, the viral interest we’ve been seeing in the market for NFTs where you can “buy” a share of a ...
Having a clearly defined strategic roadmap is the foundation to brand management success. Brands are defined by customer experiences. But delivering a positive brand experience over time, and across ...
When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or ...
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