Brainstorming is a collaborative, creative process that embodies a fundamental contradiction. On one hand, productive brainstorming involves randomly tossing out ideas without restraint or editing. On ...

Creativity breeds innovation, and vice versa. And in today’s highly commoditized marketplace of ideas, those two traits are imperative to success. There are near endless techniques and methods ...

There is nothing quite as energizing as a well-run brainstorming session. When I work with clients on innovation projects, the Ideation stage is one of my favorites. There is a distinct energy and ...

You thought you did everything possible to plan your brainstorming session so your team would generate lots of awesome ideas. But now that you’ve gotten started, you realize that the session is ...

If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the number of people in the room. That’s my first tip for you: Follow the “pizza rule” for brainstorming.

Q: Does collaboration help get ideas going, or does it quash them? A: Both–sort of. Ideas tend to get a better boost when you apply a thought-process combo platter: Start off the thinking session solo ...

This is not to say that group brainstorming should disappear altogether. In any case, despite the science behind it, managers ...

Brainstorming sessions are a great way to solve problems and envision marketing campaigns, but they're often a mixed bag. You can harness the collective power of your team, each with unique ...

This post was originally published on the ooomf blog. Over dinner a couple months ago, one of my friends said he needed some help coming up with a name for a new website. He told me a bit about the ...

Throwing your employees in a conference room and announcing "Let's brainstorm!" is a good way to encourage collaboration and innovation. But, in order to manage an effective brainstorming session, you ...

One of the biggest myths is that there’s no such thing as a bad idea. Think Microsoft Vista, New Coke, and AOL-Time Warner. How did those ill-conceived attempts at progress fly out of the gate with ...