Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

Your nose’s superpower is thanks to a “superhighway” that leads directly into your brain. The olfactory system runs straight to the hippocampus, or your memory hub, whereas other sensory systems have ...

Have you ever put your keys down and then completely forgotten where to find them? The brain has to work hard to protect information in your working memory from distractions. How this process works ...

Share on Pinterest Does daydreaming have unexpected benefits for the brain? Image credit: Hernandez & Sorokina/Stocksy. The workings of the brain are complex, and research about brain activity is ...

Your diet can impact your brain and the risk of developing neurodegenerative conditions. Foods like extra-virgin olive oil, berries and eggs have nutrients to benefit brain health. More brain ...

While it's long been suspected that our brains consolidate each day's events as we sleep, a new study is the first to show that process in action. Researchers were able to reinforce memories as study ...

A team of UChicago psychology researchers used fMRI scans to learn why certain moments carry such lasting power ...

Just light exercise—10 or 20 minutes of walking a day—can be enough to take the edge off. The Centers for Disease Control and ...

A study has revealed tantalizing clues about what may be happening in the brain when we daydream—a question that neuroscientists are still trying to understand. While the latest research, published in ...

The findings suggest that while chronic pain was associated with accelerated brain aging in earlier studies, healthy ...