Attention, women of New York: You need new bras. There’s only about a 10% chance your bra fits — and that’s a generous estimate. Many of New York’s top bra fitters admit they go days without seeing a ...

Wearing the wrong size bra is not only uncomfortable, it can cause a range of health problems. Research has shown that a lack of breast support often leads to breast pain, which is reported by 50% of ...

We're all guilty of holding onto those old lingerie, the comfy pieces that have been with us for years, which is fine, as long as the fit is still good. But if you're wondering how a bra should fit, ...

Finding the right bra for your body is arguably the biggest sartorial sizing challenge. The ideal solution is to get professionally measured by a bra fitting expert at a lingerie shop or department ...

“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

Throughout pregnancy, postpartum recovery, breastfeeding, weaning and weight loss, our bodies go up and down in size and dimension (yes, stuff shifts around!). Generally, you can get away with wearing ...

Millions of women know how hard it is to find a proper-fitting bra. Now, imagine that you’re in combat training, or even out in the middle of a desert somewhere, faced with the same issue? That’s been ...

Attend the masterclass where experts will help you choose the bra that is perfect for you Come this Thursday, August 24, 2023, and women in the UAE can get to experience the ultimate celebration of ...