It’s well known, and has been for years, that in order to get the most out of social media you have to use it as part of a wider communications and marketing plan. Traditional channels must support ...

Among the many challenges book cover designers face is trying to represent a book’s premise or main character without getting so specific that readers are left with little to imagine. A few years ago, ...

I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: ...