"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more. Color forecasters gauge the ...

We rigorously tested paints from Benjamin Moore, Behr, and other brands for hiding and staining performance Li Wang, a CR test engineer, prepares paint for a staining test in our labs. By Tanya A.

When it comes to paint, whites and other neutral tones are easily the biggest sellers. Still, as Behr presents its first-ever Color of the Year, the company is turning customers’ attention to ...