Creating a high-converting website to generate quality leads and sales can be complicated for any business-to-business (B2B) company. There is a ton of opposing information about proper tactics out ...

Here’s an example of a category ad when searching “hubspot vs marketo” on Google. In conclusion, creating strong a strong search engine marketing requires planning, dedication, and optimization, but ...

Example 1: Too Focused On “We” & “Our” The following example copy is based on copy from an actual B2B company’s website home page. The company’s ticker symbol and product descriptions have been ...