The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

It’s no secret that the global Software as a Service (SaaS) market is growing and expanding. However, this growth and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...

To turn subscription growth into a compounding engine, you need more than signed contracts—you need infrastructure.

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will return lists of articles around topics like “lists of,” ...

Teams dedicated to boosting customer acquisition, retention and sales don’t necessarily have the time or tools to use data insights effectively. In a 2019 survey, NewVantage partners found that the ...

Newest WSO2 Identity Server and Asgardeo IDaaS versions speed the deployment of secure AI Agents via new agentic IAM features, expand AI capabilities that improve IAM developers’ experience, and ...

In terms of Taiwan's entrepreneurial environment, Mr. Jerry Chen, an investor in Mucker Capital for the Asia Pacific region, is of the opinion that Taiwan has very little visibility in the ...

Payments are an ideal entry point for software platforms into financial services. A payments relationship generates data, trust, and inevitably, additional banking needs. This creates the bedrock for ...

In the era of services like Netflix, Dropbox or Amazon Prime, it’s quite easy to forget about the times when customers were getting in line to acquire boxed digital products, like software or ...