Traditional positioning engagements typically happen in one of two ways: The positioning consultant you've hired starts with internal documents and collateral to see what is working and not. They move ...

The last 12 months have presented huge challenges for B2B marketers who’ve had to grapple with the effects of the pandemic at the same time as being blinded by choice of marketing platforms and ...

Your B2B buyer’s network is driving organizations to reimagine their messaging. Gone are the days when targeting a single decision-maker with a one-size-fits-all message would suffice. Even the days ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact. Given these self-service and anonymous ...

In emerging B2B tech—where products evolve quickly and categories form in real time—companies often face a paradox: they've built something powerful, but they're not ready to sell it at scale. Even ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "There's so much jargon...It's overwhelming," says Julie Revelant, Marking Smarts' latest podcast guest. But you're still ...