Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

In many B2B organizations there hasn't been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just ...

B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today. It's not surprising to see that influencer ...

In today’s competitive business landscape, establishing a strong brand presence is crucial for success, especially in the B2B space. The Fast Company Executive Board is a private, fee-based network of ...

For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

A B2B campaign, also known as a business-to-business campaign, is a marketing program in which a company offers its products or services to other businesses, rather than to consumers. In B2B campaigns ...

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and ...