Michael Sabat, founder and CEO of D.C. startup @Mssg has an important message about messaging campaigns. “I think that messaging is going to be the dominant form of communication on the phone,” Sabat ...

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Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall ...

Facebook is launching automated lead generation, which lets businesses qualify leads in Messenger and continue the conversation in their preferred channel. This feature is designed to be used in ...

EBay is piloting Facebook’s automated messaging technology to alert shoppers when an auction for an item they have bid on is ending. The online marketplace is allowing customers to opt in to the ...

While social media has become an important retail vehicle for marketing and consumer engagement, Facebook’s new API for Messenger brings a different twist to the concept of retail customer service.

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The Facebook Messenger platform opens many doors for easier, better digital interactions by enabling businesses to embed codes in chat conversations. Businesses can now obtain user messages, translate ...