First Facebook, then Twitter and now Google. The search giant unveiled plans Tuesday to offer app install ads on mobile search and YouTube (where they’ll be presented like TrueView ads), similar to ...

App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s ...

Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

Amazon offers a new product to developers for its Kindle Fire tablet line. Source: Amazon. When it comes to mobile display advertising, nobody beats Facebook. It would be pretty hard to, considering ...

One of the great new features in Facebook Advertising is mobile app install ads. If your nonprofit has a great mobile or tablet app, Facebook is a good way to increase awareness and encourage ...

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.

Reddit has introduced additional options for performance advertisers to help them optimize Reddit Ads around brands with campaigns focused on app installations. Advertisers can now select “App Install ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in mobile attribution, today published its ‘Global App Install Ad Spend’ three-year projection, which anticipates continued robust growth ...

App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released its State of Gaming App Marketing for 2023, an in-depth report on key gaming trends for app developers, marketers and game studios to utilize ...

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has ...