When firms look to grow their business there are a number of ways they can, however sometimes it is hard to determine where to begin. This growth matrix helps firms see new opportunities they may have ...

While many businesses scale back in times of economic uncertainty, those that are willing to invest strategically can expand their market share and position themselves for success when the economy ...

Market development and market penetration were two of four distinct company growth strategies identified by Igor Ansoff in a 1957 "Harvard Business Review" article. Product development and product ...

Igor Ansoff (1918-2002) was the father of modern strategic thinking. When Gary Hamel referred to the origins of corporate strategy he paid Ansoff an indirect compliment: “Strategy didn't start with ...

Forbes contributors publish independent expert analyses and insights. I cover entrepreneurship and leadership within business. So, you have survived the first couple of years of starting up your ...

Most growth models and strategies — such as the Ansoff Matrix and McKinsey’s 7S Framework — are focused on external expansion: Grow by launching new products, by entering new markets, and by doing ...