Lens Live will not replace Amazon's existing visual search tool, Amazon Lens, which lets you take a picture, upload an image, ...

Its new Lens Live function is meant to help consumers find and explore products in real time, removing barriers from the shopping experience.

Amazon launched Lens Live on Tuesday, upgrading its visual search capabilities with AI to enable real-time product scanning.

Lens Live lets customers browse a swipeable product carousel and add items to their cart within the camera view.

Selling on Amazon marketplace? Stay ahead of the curve by adopting smart branding trends that boost visibility and sales.

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