Advertising is evolving. The banner ads that used to be all the rage are fizzling out as advertisers look for more intuitive ways to weave ads into Internet users’ online experience. Native video ...

A new analysis shows that in the deluge of TV ads in the early voting states for the Republican presidential primaries, nearly half of the ads are coming not from the candidates but from superPACs — ...

Democratic donors and operatives are wasting no time figuring out how to avoid a repeat “shellacking” in 2012. About 150 key players are scheduled to meet next week in Washington at the Mandarin ...

This post has been updated here. The constellation of outside groups (527s, 501c4s, Super PACs, etc) pouring millions into Campaign 2012 are not very transparent about how much they are spending on ...

It was good while it lasted.Twitter announced on Tuesday that it's expanding its ad offerings so that brands like American Express can send promotions not only to users who follow their accounts but ...

Facebook's new advertising strategies are working for them, with the company's earnings report showing an accelerated year-over-year ad revenue growth of 36 percent. This quarter Facebook made $1.09 ...

Despite the emergence and now general domination of digital and social advertising across an increasingly fragmented media landscape, the Super Bowl has managed to hold onto its advertising clout—and ...

Several major media figures have already complained about the tone of the 2012 presidential race, with much of the criticism directed at President Obama's re-election campaign. For example, Karl Rove, ...

Europe’s economic crisis is dragging down the outlook for the global advertising industry, ZenithOptimedia [reported] with its second cut to media spending forecasts in five months. The Publicis-owned ...

Sky has revealed plans to test its new targeted live advertising system in 2012, with a full rollout potentially coming in 2013. The satellite broadcaster's new AdSmart system is designed to deliver ...