Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S ...

Google's biggest advertiser is neither a bank nor a retailer. It's the for-profit University of Phoenix, which has recently been spending nearly $400,000 a day on ads, according to search analytics ...

Type “Grantham University” into Yahoo’s search engine, and what appears at the top of the page, above the actual search results, is not a link to Grantham’s home page but an ad for the University of ...

According to the Marketing Forecast website, the 20 million students attending U.S. colleges and universities in fall 2012 wield an estimated $417 billion in spending power. While this demographic is ...

Top colleges have been playing an interesting game for some time. It's called deep sea fishing. They cast a wide net in hopes of catching some really great students, but end up rejecting most of those ...

If you're interested in marketing, there are thousands of programs to choose from when deciding where to go to college. But some will offer you a far better chance of landing a good post-grad gig than ...

Stanford University alumni are receiving the largest average annual salary of college graduates in the marketing industry, according to a new ranking of undergraduate schools. A Stanford graduate ...

This is part one in a three-part series on the role of Big Data in the college-search process. Check back for future installments on sophisticated student-targeting formulas and data in an era of ...