The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

Serving primarily confectionery, snack food and beverage markets, Color Ad Packaging is North America's largest producer of pre-formed bags as well as a supplier of pouches and rollstock. The new ...

Noelle Roberts, 21 months old, plays with Fisher-Price toys while "baby wrangler" Melanie Ruskin keeps her engaged and photographer Michael Mandolfo records the moment at a studio in Buffalo, N.Y.

True love comes in many forms. This time, it’s between Coke Zero Sugar and Fanta. Coca-Cola has just launched its first sustainability program in Great Britain, “Love Story.” The tale follows two Coca ...

The big problem in online advertising is that there is basically infinite inventory. Ads are bought on ad networks and exchanges where one site is hardly differentiated form another. Larger publishers ...

This summer, Sprite, the number one lemon-lime soft drink in the United States, is hitting the streets in full force with an array of programs that include a new advertising campaign and the first ...

SAN FRANCISCO—The buying and selling of advertising has undergone a sea change. It’s not enough to blanket a market with advertising and hope something sticks. Instead, advanced advertising technology ...

Avery Dennison’s AD CleanFlake technology has secured RecyClass Technology Approval for the polyethylene terephthalate (PET) ...

Broadpeak® a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, today announced the next generation of its BkYou ad ...

Are you a print subscriber? Activate your account. By Tim Nudd - 14 min 58 sec ago 2 hours 35 min ago By Parker Herren - 2 hours 48 min ago By Brian Bonilla - 2 hours 48 min ago By Jean-Paul Colaco - ...