I found out that 5-Minute Crafts came from a 2016 Russian company called AdMe, which focused on digital advertising and content distribution. Later that same year, it developed into TheSoul, which ...

This ‘5-Minute Craft’ YouTube Channel Is Captivating the Masses With Its Eccentric DIY Projects 3 minute read A pink egg on black acrylic with its reflection.

In this video, I’ll be testing viral beauty hacks from 5 Minute Crafts to see if they actually work or if they’re just 5 minute mistakes.

“Zone·ify is a perfect platform for the 5-Minute Crafts ® and 123 Go! audiences,” said Jonathan Shrank, TheSoul Publishing’s Director of Distribution and Streaming Content Partnerships.

The “Bigger Than Before” egg video created by 5-Minute Crafts, explained. What is the channel, how did it get on YouTube, who owns it … and do they even understand what they’re doing?

However, despite the cryptic inspiration behind its videos, 5-Minute Crafts is clearly onto something. With nearly 59 million subscribers, the page is the third most popular on YouTube.